Bear’s Select
Bear's Select solves a personal problem: craving desserts while dieting, but finding 'high-protein' ice creams only deliver 9-11 grams per serving. I developed a mobile service that delivers 30+ grams of protein using fresh-blade technology impossible to replicate in packaged products.
The brand needed to establish serious nutrition authority while remaining approachable for gym partnerships. The breakthrough came with the spoon-snout bear logo—when 800 pounds of muscle makes a nutrition choice, you listen. This scalable system works from QR codes to gym banners, giving Bear's Select unassailable market positioning.
How do you make 30g of protein feel like a treat instead of a supplement?
Focused too narrowly on outdoor enthusiasts, missing the core fitness market.
Introduced bear symbolism but lacked clear ice cream connection.
Combined bear strength with spoon-snout integration for instant ice cream recognition.
Serious nutrition that doesn't take itself too seriously.
Complete wordmark establishes brand name recognition and spoon-snout concept.
Simplified icon works at small sizes while maintaining the spoon integration.
Bear head balances strength authority with approachable personality.
How does Bear's Select show up in the real world?
Custom ice cream cups bring the brand directly to customers at point of sale.
Professional business materials establish credibility with gym partnerships.
The clever spoon-snout integration makes the logo instantly memorable and brand-appropriate.