Onword
Onword emerged from recognizing a fundamental flaw in how we interact with text—every writing app treats documents as streams of characters rather than meaningful blocks of ideas. I conceptualized a revolutionary writing app where complete words automatically become moveable blocks that writers can drag, rearrange, and manipulate naturally, like rearranging sticky notes instead of editing character by character.
The brand challenge was positioning this revolutionary word-block technology without feeling intimidating or complex. Writers need tools that enhance creativity, not overwhelm it. The solution was organic, humanized shapes that make advanced writing tools feel warm and approachable rather than sterile and mechanical.
This visual identity creates a foundation for technology that fundamentally changes how people interact with digital text while feeling genuinely human rather than coldly technological.
How do you make revolutionary writing technology feel natural instead of intimidating?
Perfect arrow felt too sterile for creative writing; organic shape adds human warmth.
Tech-precise pill with organic inner circle—balancing digital functionality with human warmth.
Cursor experiments felt out of place; toggle concept proved stronger for representing creative activation.
Even revolutionary tools should feel warm and approachable, not perfect and cold.
Complete wordmark establishes brand name while humanized shapes signal approachable innovation.
Icon version preserves human warmth while representing creative activation concept.
How does Onword work across different writing contexts?
App icon design integrates seamlessly into users' existing digital ecosystems.
Clean, approachable branding makes innovative writing technology feel familiar and trustworthy.