Sipful
Sipful emerged from my experience as a caregiver, witnessing residents struggle with basic hydration. They were forced to choose between difficult-to-open standard bottles or infantilizing children's sippy cups. I co-founded Sipful to create a 32oz bottle specifically designed for one-handed operation while preserving dignity.
The brand challenge was positioning an accessibility product without feeling medical or patronizing. The solution was warm, approachable typography paired with deep blue that claims territory no other hydration brand owns. This creates professional aesthetics suitable for any setting—from healthcare facilities to home use.
How do you make accessibility feel welcoming instead of medical?
Typography-focused approach felt too casual for healthcare settings.
Abstract mark lacked clear connection to hydration or accessibility.
Bird sipping from 'i' appeared too sporty; clean drop symbol better suited healthcare environments.
Professional dignity: Accessibility should never compromise sophistication.
Complete wordmark establishes brand recognition and drop concept clearly.
How the logo appears on the actual bottle - simplified for product application.
Icon version works independently while preserving hydration connection.
How does Sipful work across healthcare and home settings?
Professional aesthetics transition seamlessly from healthcare facilities to home use.
Establishes credibility with both healthcare providers and individual consumers.
Watch how we challenged industry assumptions to create a more accessible customer experience.