After graduating from USC's School of Cinematic Arts, I found myself drawn to brand design while building my own ventures—Bear's Select and Sipful. What started as a practical need for logos became an obsession: distilling complex business ideas into unforgettable marks.

I specialize in logo design and brand identity, with a knack for finding clever solutions—like integrating a spoon into Bear's snout or claiming deep blue territory for Sipful. My aesthetic draws from the bold, saturated world of the 70s and 80s, because modern design has stripped away too much personality.

I help brands find their visual voice in a world obsessed with playing it safe.