what i've actually built

Founded August 2025. 30g of protein and 200 calories in a single-serve cup. I make the product, design the brand, build the Shopify storefront in Liquid, run the deliveries, and keep the books.

Nearly 100 pop-ups across LA gyms and studios. 1,030 units sold, one wholesale account opened from cold outreach, and a price ladder I still defend.

What it taught me: a stranger gives you ten seconds and a reason to say no. Selling face to face is the fastest product feedback loop there is, and it is unsentimental.

• 1,030units sold
• ~100pop-ups
• 30gprotein / 200 cal

brand · shopify / liquid · operations · content

Everything under it · kovakream.com

I worked in a nursing home, where an adult who cannot drink from an open cup gets handed a children's product that looks like one. I designed the replacement: four CAD revisions in Rhino, STEP files for the bottle and the lid, and the brand on top of it.

It went further than a file. I took it through two physical prototypes with a manufacturer and reviewed the second one in person, then a 145% tariff landed on the molds and the plan stopped being affordable.

What it taught me: I can take an idea to the point where a factory quotes it. The design was never the risk. The risk sat in a supply chain I had no say over.

• 4CAD revisions
• 2physical prototypes
• 145%tariff on the molds

accessibility · industrial design · rhino / step · manufacturing

How far it got

Four systems I built and still run, wired into a real business rather than into a demo: safety hooks that stand between an AI agent and anything it can break, bank reconciliation, traffic-aware delivery routing, and a content pipeline.

• 4systems running
• 73tests passing
• 3production bugs found

See how they're wired

python · node · cloudflare workers · mcp

Web, content and automation builds for small businesses, plus a second brand serving architecture and design firms on a shared engine. Sites on Eleventy and Cloudflare Pages, self-hosted type, structured data.

What it taught me: pricing is a positioning decision, not a maths one. The model is benchmarked against the market rather than against what I used to charge.

eleventy · cloudflare pages · brand · pricing

B.A. in Cinema and Media Studies, USC — with film coursework at Syracuse, 2018–2020. Wrote, co-directed, co-produced and co-edited Inherited in 2020: an 18-person crew and a $2,000 budget, at twenty.

Freelance videographer and photographer for Latino music events across LA venues, 2022–2024, delivering to clients inside 72 hours. Creative Development Intern at Winterlight Pictures, where I built an Airtable database tracking trending creators and wrote script coverage used in development decisions.

Creative Director on ¿Y La Novia? by Mykael, 2021–2024 — eight tracks produced, and pitches to Chartmetric and SubmitHub curators to grow streaming traffic.

What it taught me: a deadline with a crew attached is a different kind of deadline. Videography is still the thing I am fastest at.

• 18crew directed
• $2,000budget
• 72hclient turnaround

directing · camera · edit · creative direction

A standing Wednesday livestream where the work happens on camera — the storefront, the automation, the business decisions, as they are actually made rather than after they have been tidied up.

What it taught me: the production rig is its own engineering problem. Scene routing, audio track separation, and a capture-safety layer that keeps anything private off the broadcast.

obs · multistream · audio routing